Press Releases


Shamir appoints New Zealand Sales representative

Shamir is proud to announce Donald Crichton has joined the Shamir team as New Zealand Sales Representative. Donald has joined Shamir to provide New Zealand Optometrists with on the ground service and expertise with a focus on Shamir’s optical and RX safety offerings.

Donald will be filling an imperative role, continuing Shamir’s recent accomplishments in providing service, products and education to New Zealand Optometrists and consumers. Donald comes with a wealth of experience and numerous successes within the optical industry.

Donald is a UK trained Dispensing Optician with almost three decades of experience in the optical industry. Following a move to New Zealand 12 years ago, Donald has worked in Independent practice, as the New Zealand Sales Manager for Hoya, as a retail Partner for Specsavers and most recently working with final year Optometry students within the University of Auckland Clinics. Donald is currently the Vice President of the Association of Dispensing Opticians of New Zealand (ADONZ).

Joining Shamir in conjunction with the launch of the new range of Glacier coatings, Donald aims to continue his success. Donald comments “I am very excited to be able to represent Shamir in New Zealand with their great reputation for advance technology spectacle lenses. I look forward to meeting new people around the country and building on existing relationships within the industry.”

Paul Stacey, CEO of Shamir Australia said “Don’s wealth of experience and industry knowledge has already made him a key addition to the Shamir Company family. We view his appointment as a sign of our commitment to our New Zealand customers and the optical market. Our new innovations and the increasing demand from our customers led us to look for an addition to our team who will fit in with our ethos of innovation and exceptional service, and it is very fortunate that we were able to find someone of Donald’s calibre to fulfil this role. I’m confident that Donald will play a key role in providing and implementing high quality optical solutions for our optometrists and their patients.”

Donald will be based in Auckland and will begin working on the 19th of October 2015. To contact Donald regarding Shamir services or products please contact him on 021 449 819 or


Anna Rasmussen
Sales and Marketing

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